Times of India, Ahmedabad. Nov 9, 2009

Times of India : Times City

DIGIT_Nov '09 issue

Yellow Clip: Hang - Hold - Drag

Would like to thank Suhasini Paul, my wife, for helping me out in refining my Yellow Clip! She has been my best critic. :)

Elle Decor_ Oct/Nov 2009 Issue

Disposable Mug | Finalist at INDEX: Award 2009

The finalists for INDEX:Award 2009 have been selected by the international INDEX: jury as the best of the best from the a total record-setting number of nominations from 54 countries.

The finalists, taken as a group, offer unique proof of the wide reach of Design to Improve Life, in terms of geography, challenges addressed, users and innovation. Read more

High on INK ...

... probably my loneliness triggered this insatiable propensity to pen down my hallucinations... may be i was high on ink...Therefore, i call it “pleasures of imagination” .... of the inflatable pen.

EDIOTS Launch the Shri Albert T-shirt + Mug

T-shirts and Mugs were designed by Paul Sandip for a New business venture by two students of EDI, Ahmedabad.

Bhushan Bawankule and Ashish Jain, founders of EDIOTS, are doing it for the cause of creating funds for the scholarship of deserving students.
This will not only promote education but also guide other institutes to support such activities.

Cheers to the design-entrepreneur relationship!

Mug wins special mention at IIT Roorkee, Business Plan Competition'09

Useful Art @ Design Gyan 2009

Useful Art @ Platform magazine : Jan-Feb'09

http://www.platform-mag.com/FramePage.asp?Con=BackIssue&Link=Magazine&TargetName=Issue_Image/Issue_Jan_2009_1017.asp

Indira International Innovation Award 2009

Felicitation at Indira International Innovation Summit 2009 for leadership and contribution to the field of Innovation.

Product : Ate - Pencil Eater

Designs of the times - Hindustan Times

SPOO in sterling silver @ Macef Design Award'09

Think about the Box.

::vertical thinking::
Technical Skill is the mastery of complexity...and one of the major tools for technical innovation is vertical thinkability.
Vertical thinking helps one to analyze complex situations and is headed towards looking for the right approach.
It is sequential in nature and one must be correct at every step to reach the desired destination.
Please take note of the phrase –“ desired destination”.
One of the major drawbacks of such kind of thinking is that one always opts for the “right” solution and subsequently settles for an adequate solution rather than exploring a better solution.
::lateral thinking::
Lateral thinking is much about creativity.
Rightly said, lateral thinking is like a reverse gear in a car. When caught in a blind alley it helps one to find a way out.
However, one amongst several drawbacks is that it is an aimless journey in search of a “desired destination”.
::differential thinking::
our basic education teaches us vertical thinking… our design education teaches us lateral thinking...the industry teaches us differential thinking!
I believe it is the most effective form of mental activity which if practiced, helps one reach the “desired destination”…on time.

Pencil Eater @ elemente, Canada's Alternative Design Magazine

L'Express - Styles

Kyoorius Design Magazine : issue 5

Interview: LeTaboret - Таня Шумилова

Who ate my pencil?

Peeling down to the heart of the existing sharpeners helped me reveal the essence of its basic working principal - the wrapped cone with a blade mounted onto the inner end, acting as a chiseling edge for the pencil inserted in it. Thus, creating a comprehensible and delightful product.

8 (Ate) is a double – bladed Stainless Steel pencil sharpener which effectively sharpens large and small pencils to a comfortable sharp tip every time.

ATE is all about voluntary simplicity. It is about unifying form and function.

The design of ATE points towards two notions. One is the idea that the simplicity of the product form will bring a cheerful feeling to people, and the other is the lowering of the production cost. Both are achieved mainly by simplifying the construction of the sharpener.

1.5 inch in size, ATE has no moving parts. One inserts the pencil into one of the holes, and twists the pencil while holding the sharpener motionless. The inbuilt blade shaves the wood of the pencil, thus sharpening the tip. ATE also answers the problem of sharp tips getting broken in the event of sharpening the pencils, as the sharp tip never touches any part of the sharpener. The dual cone caters to both traditional and thick chubby pencils.

ATE, when rolled over, moves in a circular fashion due to its uneven cone size. This is quite an interesting sight on the table top!

SPOOn feeding

SPOO is an attempt to re-think the ergonomics of a feeding spoon.
Peeling down to the heart of the (sub) conscious human behavior helped me
reveal the magic of effortlessness with design, creating a comprehensible, delightful and character-full product.

SPOO is perfect for both left and right-handed mothers, and it's ergonomically twisted grip keeps wrists from turning.
The soft tip ensures that it is safe for tender gums of the 3+ month olds.

It is an innovation for modern parents!

Unifying form and function

"A beautiful body is as important as a beautiful mind." -self

Bathroom slippers that allow water to flow below them...and so you don't slip on wet tiles!

Ridges both on top and bottom surface...for your feet and floor!

Nature has been always a source of inspiration for me.

It took me two years to unify Form and Function!

Design Idea Fair 2007, Bangalore

To read about NDBI and DIF'07 click here:
http://1.bp.blogspot.com/_RGKDoMj9NKI/R2VmY4n63dI/AAAAAAAAACA/nofcc1aYzHs/s1600-h/dif07+copy.jpg